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Choosing the Right Product

When you first start your online business, the first and most obvious question you will ask yourself is what am I going to sell? Points to consider when deciding the answer to that question are:

1. Is it light and easy to ship?
2. Is it a digital good that is downloaded (e-book or software)?
3.   Is it perishable or fragile
4. Does it have to be seen and held (designer fabrics, perhaps) 
5. Is there enough demand to make your venture profitable?
6. Does it have little competition from large online companies (niche products)?

The last two characteristics are the ones that can be hard to pin down. Here is a generally accepted method of arriving at an idea of how heavy the demand and competition is for a product.

If you have a special interest in some products that meet the above criteria, great, but don't limit your investigation just to items you like. You are looking for a niche product with relatively good demand (enough to make it profitable), but without heavy competition. 

One way to see what the demand is for products you are interested in is to look at search engines to see how frequently people search for the product you are considering. 

The result of all this research should be that one or more products will fit into a niche market - products with some demand, and relatively little supply. For the best results, focus on one niche product category, and offer a wide selection. That way, you can become the best online source for that particular category. For example, instead of offering general craft supplies, offer the widest possible selection of needlepoint kits. This strategy will also allow you to rank higher in search engines because you can optimize your pages for fewer, more specific, keywords.

Choosing the right product for affiliate marketing is an important step in building a successful affiliate business. Here are some tips that can help you choose the right product:

1. Choose products that are relevant to your target market: First of all, make sure the product you choose is relevant to the interests and needs of your target market. If you market a product that matches their interests and needs, it will most likely be easier to promote it and get higher conversions.

2. Review the reputation and quality of the product: Do some research on the reputation and quality of the product you want to promote. If the product is well known and has positive testimonials, it will be easier to convince potential customers of the benefits of the product.

3. Look at the commission and reward structure: Before choosing a product, pay attention to the commission and reward structure offered by the affiliate program. Make sure the commissions are lucrative enough and worth the effort you put in.

4. Use the product yourself: One of the best ways to understand and promote a product is to use the product yourself. If you have a positive personal experience with the product, you will be more convincing when promoting it to potential customers.

5. Review the competition: Find out if there are already other affiliates promoting the same product. If there's too much competition, it's harder to grab the attention of potential customers. Try to choose a product with lower competition, but still has great market potential.

6. Check the support and marketing tools provided by the affiliate program: Make sure the affiliate program provides marketing tools that support your promotional efforts, such as banner ads, affiliate links, and other promotional materials. Good support from the affiliate program will help you maximize your marketing efforts.

7. Evaluate results and keep adapting: Once you have started your promotion, keep evaluating the performance and results of your promotion. If the product you have chosen is not delivering satisfactory results, consider looking for another product that is better suited to your target market.

Remember that choosing the right product is a process that requires research and testing. Stay flexible and adapt to changing markets and customer needs to achieve success in your affiliate marketing business.

Age-Old Question Do You Need to Have Your Own Product

Whether or not you need to have your own product to become a successful affiliate marketer is a question that has been asked and answered every few minutes since affiliate marketing came on the scene. The reason it is asked so often is because everybody has a different answer. There are those who say you absolutely MUST have your own product to get started and to succeed in affiliate marketing and then there are those who say you don't need a product when you start or ever to be successful. So, which is it? Yes? No? 

The fact of the matter is that everybody is right. Having your own product is great but it isn't absolutely necessary. Those who have their own product can build a website around that product and add affiliate links to it. Those who don't have their own products can still create a great website and be an affiliate marketer. Producers of products love affiliate marketers and products are not the least bit hard to find. 

The thing that both those who do and those who don't have their own product have in common is that they both must be passionate about the products they sell. You will never be successful in selling something that you aren't interested in yourself. It takes drive and ambition to succeed at any endeavor and affiliate marketing isn't any different. You must be passionate about a product or an idea in order to keep your drive and ambition alive and well for the long haul. 

Whether you are marketing your own product or a product produced by others your success is directly related to how effective your marketing techniques are, how focused you are, how well you manage your time, and how much you believe in the product.

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