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PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways for targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts for 2 billion dollars per year and is expected to increase to about 8 billion dollars by 2008.
Let's take a quick look at how a PPC Search Engine works.
These engines list and rank based on the bid amount that website owners are willing to pay for each click from the search engine. Advertisers bid against each other to get a higher ranking for a particular keyword or phrase.
The highest bidder for a particular keyword or phrase will then have that site ranked number 1 on the PPC Search Engine, followed by the second and third highest bidder, down to the last number who has placed a bid on the same keyword or phrase. Your ad will then appear prominently on the results page based on the dollar bid amount you agreed to pay per click.
How do you make money by incorporating PPC into your affiliate marketing business?
Most affiliate programs only pay when a sale is made or a lead is submitted after a visitor clicks through to your site. Your earnings will not always be the same as it will depend on the website content and traffic market.
The reason why you should incorporate PPC into your affiliate marketing program is because earnings are easier to earn than other affiliate programs that don't use PPC. This way, you will earn profits based on the clicks that visitors make on the advertiser's site. Unlike some other programs, you don't get paid per sale or action.
PPC can be very beneficial to your website. With a PPC Search Engine incorporated into your affiliate program, you will be able to profit from visitors who are not interested in your products or services. The same visitors who leave your site and never come back again.
Not only will you earn commissions from those who simply search the web and find the products and services they want, but you'll also be able to build your site's recognition as a valuable resource. Visitors who have found what they need from your site will most likely come back and review what you have to offer more closely. Then they will come back again to search for other products on the web.
This kind of affiliate program is also an easy way for you to generate more additional revenue. For example, when a visitor on your site searches on a PPC Search Engine and clicks on an advertiser's offer listing, the advertiser's account will be deducted for the click. With this, you will be compensated 30% to 80% of the advertiser's bid amount.
PPC is not just a source for making easy profits; it can also help you promote your own site. Most programs allow the commission received to be used to advertise with them instantly and with no minimum earning requirements. This is one of the more effective ways to exchange your raw visitors with targeted surfers who have a propensity to buy your products and services.
What will happen if you integrate PPC into your affiliate program?
PPC usually has ready-made affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404 error pages. Most search engines use custom solutions and can provide you with white label affiliate programs. This allows you, using just a few lines of code, to integrate a remotely hosted co-branded search engine into your website
The main benefit? Not only more money made, but also extra money on the side. Plus a lifetime commission once you refer some webmaster friends to the engine.
Think about it. Where can you get all these benefits while you are already generating revenue for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. The tools are a means to an income.
It is better to know more about how you can use PPC search engines into your affiliate program than to miss out on a great opportunity to earn more profits.
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